Nike's Shifts in Track and Field Are Top of Mind as Trials Begin - The New York Times
Sponsors walking away from the Olympics
Nike, Coca-Cola Are the Brands Most Associated With the Olympics
LA28-USOC joint venture snags Nike as first partner
Nike avoids Olympic sponsorship restrictions
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
How Nike Brilliantly Ruined Olympic Marketing Forever
Nike takes marketing gold with neon-yellow shoes
Report: Nike sign US Olympics deal for LA 2028 - SportsPro
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Ambush Marketing in Sports – Lex Sportiva
Nike's Tokyo 2020 Olympic Games collection is super sustainable | British GQ
Hudson sponsors Malta Paralympic Team with leading brand, NIKE - Hudson Holdings
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Nike Signs Four-Year Esports Sponsorship Deal | Fortune
Nike Partners with USA Gymnastics Through 2028 Olympic Summer Games – SportsTravel
Nike, Coca-Cola Are the Brands Most Associated With the Olympics
Nike Set to Win at Rio 2016 Summer Olympics: Goldman Sachs Report – WWD
Nike unveils 2020 Tokyo Olympics uniforms - TheStreet
Nike at 2012 London Olympic Games | Niche | The Marketing Club of IIM Ahmedabad
Ambush Marketing: How Nike Made Olympic History | by Chelsea Rose | Medium
2028 Los Angeles Olympics have got first sponsor on board! - InsideSport
Sponsorship, branding and commercialization of the 2016 Rio Olympics
Allyson Felix: Olympic athlete says Nike wanted to pay her 70% less after giving birth | The Independent
Olympic Partner Programme - Building a Better World Through Sport
The Nike Adidas Puma Olympic Battle Will Have to Wait - Barrons
