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Star Style on X: "Kylie Jenner wearing Nike Air Jordan 11 Retro Sneakers in Gamma Blue, Quay x Shay Mitchell… https://t.co/GJyqA5YFz0 https://t.co/TrrOdV88Gi" / X
![How Nike's Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed How Nike's Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed](https://www.businessinsider.in/photo/69256220/-versus-his-MTV-red-carpet-look-here-in-2015-These-athletes-and-celebrities-who-were-typically-wearing-Jordans-with-baggier-style-pants-then-started-wearing-skinnier-tight-pants-and-the-traditional-chunky-sneaker-fell-out-of-vogue-Cohen-said-.jpg)
How Nike's Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed
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